by Marlene Spalten in Giving
Giving Matters, August 2015
A donor recently sent us a timely article from The New York Times titled "Effective Altruism: Where Charity and Rationality Meet." The article discusses how donors can be sure their gifts — whether large or small — are directed to the places where they can do the most good.
In our data-driven, information-packed world, we know that — more than ever before — donors want to know that their charitable giving is having a measurable impact.
One of our most important roles is connecting our donors with effective programs and organizations.
We ensure impact in a number of ways:
• By gathering firsthand information about nonprofits and their leadership.
• By encouraging innovation and collaboration.
• By tracking results of grants we make.
• By doing research.
In the South Shore area of Hillsborough County, for example, we are working with the University of South Florida to quantify community needs. We distributed almost $1.4 million in grants in that area in 2014 and want to be sure we are addressing the areas of greatest concern.
We're always open to hearing your thoughts on how we can make the grantmaking experience better, both for our donors and our nonprofits.